Franchising World: Balancing Franchise and Corporate Store Development

Ever wonder how a brand like Peterbrooke Chocolatier balances both franchise and corporate store development? It all starts with a smart mix of communication and flexibility, which helps to fuel our culture. At Peterbrooke Chocolatier, we value face-to-face meetings more than most brands our size because it’s so easy for communication to go sideways when it’s only on a screen. Our Chief Operating Officer Jeff Smith digs even deeper into this issue and more in the latest edition of the International Franchise Association’s Franchising World magazine.

To read the rest of the article, click HERE.

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