Peterbrooke Chocolatier Grows Sales Double Digits In 2018

Jacksonville, FL — During 2018, Peterbrooke Chocolatier grew sales double digits across its more than 20 unit retail system, according to the company.

Additionally, three Peterbrooke shops were opened and multiple franchise agreements were inked during the year, according to the candymaker. During the year, the company sold more than 108,000 pounds of chocolate covered popcorn, Peterbrooke’s most popular item, and hand dipped nearly 47,000 strawberries for Valentine’s Day.

Company COO Jeff Smith says: “Our constant drive to improve operational efficiency has allowed us to accelerate development efforts across Florida and fill in available territories in expansion markets including Naples, Tampa, Orlando, Atlanta and Savannah. Furthermore, our concentrated focus on franchise operations has driven double digit increases in average comp sales while pushing our average ticket prices to nearly $30 per transaction.”

Further, the company launched its 2.0 shop design, which caters to evolving tastes, demographics and shopping habits and includes improvements such as rotating gelato cases, chocolate tasting bars, state-f-the-art kitchens, building0your0own bark station and interactive prep areas.

“Our store design updates have improved Peterbrooke’s customer experience, which is evident in our sales growth and increased franchise development interest,” says Smith. “These impressive strides we’ve made as a brand, along with our continued focus on innovation, will only help to propel Peterbrooke forward. Our goal is to open 24 new franchised locations over the next six years with the right franchise partners across the Southeastern United States.”

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