Balancing Franchise and Corporate Store Development - Peterbrooke Chocolatier

Ever wonder how a brand like Peterbrooke Chocolatier balances both franchise and corporate store development? It all starts with a smart mix of communication and flexibility, which helps to fuel our culture. At Peterbrooke Chocolatier, we value face-to-face meetings more than most brands our size because it's so easy for communication to go sideways when it's only on a screen. Our Chief Operating Officer Jeff Smith digs even deeper into this issue and more in the latest edition of the International Franchise Association's Franchising World magazine.

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