New Website Encourages Potential Franchisees to Envision “Your Dream Franchise, In Chocolate” - Peterbrooke Chocolatier

Peterbrooke Chocolatier has improved the way potential new shop operators can learn about and access information on franchise ownership with a newly-relaunched franchise development website, Featuring a theme of “Your Dream Franchise, In Chocolate,” the new site has upgraded design and usability features for franchise candidates, a regularly-updated franchise opportunities section where content is shared specifically to educate potential franchisees about ownership and a newsroom to showcase current shop news and happenings.

With improved design, aesthetics and navigation as well as more robust information about franchise ownership with the quickly-growing brand, the new site communicates not only the business benefits of owning a Peterbrooke Chocolatier franchise, but also highlights the steps needed to become a Peterbrooke franchisee and the brand’s requirements to open a shop.

“We launched to more completely tell the story of why Peterbrooke franchise ownership makes sense for individual owners or multi-unit ownership groups in today’s increasingly hyper-local marketplace,” said Peterbrooke Chief Operating Officer Jeffery Smith. “For our franchise development team, the new website wasn’t just about having strong branding, but more about having the ability to consistently deliver the most relevant information that potential franchise candidates seek. The new website is a more streamlined tool for potential franchisees to find the necessary information they need in order to pursue the path to become the next Peterbrooke franchisee.” will be updated frequently with news about franchise development, brand activity, corporate milestones, events and other franchise development information. Visitors are encouraged to explore and return regularly for updates as they investigate ownership of a Peterbrooke shop.

“The new website is a reflection of our commitment to the franchise portion of our business model and to educating potential business owners about the steps necessary to open their own “neighborhood chocolate shop,” Smith said. “Peterbrooke has earned a reputation for the highest quality of chocolate, handcrafted in the European-style but with a distinctly American touch.”

“Current owners are enjoying the success of Peterbrooke’s stature in the industry and the newly-designed site shares these benefits with new franchisee candidates,” he added.

Peterbrooke’s product offerings include traditional favorites such as decadent truffles, hand-made caramels and authentic Italian gelato, which indulge even the most discerning guests while specialties such as chocolate covered popcorn, cookies, pretzels, scratch-made marshmallows, potato chips, and strawberries are hand-dipped daily with Peterbrooke’s own proprietary blend of milk, dark and white chocolate. Supporting the neighborhood feel, each Peterbrooke shop offers its own unique take on team-building classes, summer day camps for children, private parties, catering and corporate gifts. All Peterbrooke shops are UTZ certified, which ensures the global sustainable farming of cacao while providing farmers with better opportunities for growth and profitability.

For those interested in pursuing their Dream Franchise in Chocolate or to learn a little bit more about what our brand has to offer, please visit

Press release